HOME · PROGRAMME

Online programme

The programme

psyselling — Neuromotivation in Selling. Self-paced, start any time, with a four-week follow-up programme.

What it covers

What actually decides a conversation.

The programme sets out what happens psychologically on both sides of a sales conversation — and how those processes can be influenced.

It deals with intrinsic and extrinsic motivation, with buying motives, with language and with handling resistance. Throughout, participants work on their own job-related examples rather than on textbook case studies.

Contents

What is in the programme.

01
Psychological foundations

How buying and selling decisions come about: motivation, perception, learning, conditioning — and which parts of that are usable in a real conversation.

02
Motivation in selling

Why self-motivation precedes motivating others, and which conditions favour intrinsic motivation.

03
SMARTIES+2

A goal-setting method that goes beyond the usual frameworks, designed so that goals actually shape behaviour. Developed by DDDr. Karl Isak.

04
LAKWALD

A structured approach to identifying buying motives and picking them up in conversation.

05
Mental-Psychological Interventions

Autosuggestive exercises for inner orientation, provided as audio files in the members' area.

06
Exercises and follow-up

Practical tasks between units, plus a four-week follow-up programme afterwards.

Terms

€390

One-off payment, including 20% Austrian VAT (€325 net). No subscription, no automatic renewal.

Scope
6 teaching units, around 25 hours in total
Follow-up
4 weeks afterwards
Access period
12 months from activation
Presenter
DDDr. Karl Isak
Languages
German, English

How it works

  • Booking and payment through the members' area
  • Immediate activation once payment is received
  • You set your own pace and timing
  • Workbook and audio files available from the start
  • Follow-up programme optional once the units are complete

On the right of withdrawal for digital content, see Right of withdrawal.

Ready to begin?

Access is activated as soon as payment is received.